Electronic Commerce (E-Commerce) essentially
has two facets when transactions / business take place: Business-to-Consumers
(B2C) and Business-to-Business (B2B). B2C are consumer oriented
services - tailored to meet voluminous amounts of users / visitors.
Per Transaction Dollar value is low. Retail market is what B2C
is all about. Alternatively, B2B are transactions between businesses
- wholesale market - tailored to meet mid-to-high volume transactions,
where each transaction carries a high-dollar price. In an ideal
B2B transaction financial settlement can be done online, usually
that is not the case.
In recent months, the Internet has experienced immense growth
in the arena of E-Commerce. E-enabled sites are capable of performing
financial transactions where money is (usually) exchanged electronically
for good / services bought / sold.
The whole thing is very simple: there are sellers, wanting to
sell their goods / services. Now if only these sellers could meet
their buyers, chances are a lot of things would be bought and
many transactions (or "sales") would be completed. Very
simply it gives buyers and sellers the very plateau to trade on.
Sellers post the description of products / services they are wanting
to sell, including pricing, specifications, shipping information,
perhaps even a digital picture of what they are selling, etc.
Buyers scroll (or search) through the myriads of postings, see
what they like and communicate with the buyers. The very essence
of bringing buyers and sellers together is what trading is all
about. E-Commerce facilitates this 'bringing-together' by employing
very simple models, that are coupled with ancillary functions
/ services like credit check on the buyer / seller, fulfillment,
detailed specifications on the transaction, shipping information
/ quotes derived directly from the source itself, add to this
escrow services, referral fees / selection, auctioning and the
whole idea of selling online seems more appealing and plausible.
The B2B model accommodates this one-step further, by ensuring
(typically) that the transactions are at wholesale level and not
retail level. This is to ensure perhaps more so the seriousness
of businesses not-wanting to waste time and doing business with
both existing and new partners.
FYI: Both B2B / B2C transactions ride on top of the EDI (Electronic
Date Interchange) mechanism for transactions to be completed.
In B2C transactions, EDI is handled between the credit card processors
and the merchant, with B2B, EDI takes a different form / shape,
allowing the two businesses to share financial data and/or information
that is shaped, structured and formatted as per each business'
criteria.
B2B transactions today represent the bulk of the E-Commerce market
on the Internet. Consider the Pareto values, where Twenty percent
of the customers account for Eighty percent of your revenues,
B2B model is meant to serve this model.
To better understand what B2B does, it is imperative to understand
some governing principals, which are,
(i) B2B transactions are generally classified as wholesale transactions
large quantity of goods / services translate to a high-Dollar
value for the transaction.
(ii) it is implemented on an institutional level, i.e. bringing
buyers and sellers who are not individuals, but corporate entities
(usually).
(iii) B2B transactions do not necessarily have
to complete the loop by conducting a financial transaction it
can stop before that.
B2B being a very diversified field, can take
in many forms and shapes. Lets consider a practical example of
B2B. A mid-size business that is involved in say advertising can
use B2B in various way. For back-office administration purposes,
the Purchasing Department can connect to all the (wholesale) suppliers
of stationery, printing paper, printing inks, printers, copiers,
etc. and offer (a price) for supplies they would like to purchase.
They can do this by searing through their catalog, order items
and settle the financial payments on-line (if applicable) or off-line.
The Seller can also check in real-time on the credit rating of
the advertising firm, arrange for a local distributor to drop
shipments and use a bank for escrow services. Alternatively, the
Purchasing Department can also post their requirements online
(on some website even their own) with an extended forecast on
their possible future purchases. This would enable all the suppliers
(who visit this website) to "bid" on the advertising
firm's purchasing requirement thus enabling lower (and more competitive)
prices.
On the front-office, existing client wishing to do more business
with the firm, can log onto the firm's extranet, be able to look
up their current orders, budget, be able to request an RFQ (Request
For Quote) online based on the pricing structures / rates / slabs
that the firm provides. The Client can then get an internal approval
which can take some time notifying the same to the advertising
firm (allowing them time to budget for the work that could possibly
be coming their way). Once management approval is obtained, the
Client, can generate an electronic Purchase Order to the Client,
ensuring that the PO relates to the formats and procedural checks
as required by the Advertising firm's format. Once the firm decides
to take on the contract, electronic invoices (bills) can be generated,
and the Purchasing Department can now instantly post their queries
for future procurement based on the work order accepted. Financial
transaction between the client and the firm can be settled electronically
(if both are party to it) or on a physical basis, via electronic
wire transfer. Having B2B incorporation does not necessarily translate
to, that all transactions must be dealt with electronically. Physical
paper work and some of the existing traits of everyday business
at times cannot be modeled electronically. Likewise, it is also
not necessarily true that all B2B models are to work best for
you. Sometimes it may very well back fire.
In any event, businesses must realize the following before trying
to implement any variant of e-commerce. (a) They (themselves)
must have the time (b) They must also have all the necessary ingredients
(pre-requisites) and finally (c) it must be the right time. The
first two items a company has control over, but the latter one,
it does not. Sometimes ideas may be too advance and the timing
is totally off. At other times, you may find out the timing is
right but either you are lacking the ingredients or the time to
actually implement it or perhaps both. While implementing e-commerce
would not make you a paperless office, it would however, enable
your office to have less paper, be more efficient, increase productivity
(now that you have saved time). Moreover, if carefully evaluated
and implemented, e-commerce can help you out in the long-run and
enable you to reap the benefits of going digital.