B2B Solution, Inc. provides many ancillary online services that complete the end-to-end solutions offerings strategy.

Online Marketing
B2B Solution, Inc. believes in an integrated marketing approach. We encourage clients to implement an online marketing strategy that becomes part of their media mix.

We provide innovative, traffic-building programs that get your Web site in front of the Internet audience you want to reach. We have 'Net savvy, and experience in both online and traditional marketing programs. Communications with our development team gives us the added advantage of providing you the most effective marketing campaign for your Web site.
We also realize that every client has different goals and objectives. We customize our marketing programs by recommending a strategy that appropriately meets the needs, expectations and budget of each individual.

Search Engines | E-zines |Media Buying | Press releases | Email | Reciprocal Linking |
Affiliate Programs | Database Mailing Lists

Online Marketing - search engines
Search engine submissions are the building blocks of an online marketing campaign. Majority of Web users start their journey exploring the Internet by typing keywords into a search engine. Making sure your site is listing in these search engines is critical for users to find you, but often times a long and arduous process. B2B Solution, Inc. takes the pain out of this process by providing a comprehensive search engine submission program that guarantees your site placement in several hundred Search Engines, Directories and "What's New" sites.

Online Marketing - E-zines
Newsletters / Ezines often referred to, as online magazines, are one of the most cost-effective means of communicating with large numbers of people within a special interest group. The Ezine owner sells ad sponsorship spots to offset the cost of distribution. The subscribers have opted-in to receive information and look forward to news about their area of interest. When the Ezine owner makes a recommendation about your company's products and services, the audience is receptive and more inclined to respond favorably to your offer. B2B Solution, Inc. finds the most appropriate Ezines for your company's message by researching your target market, and then acts as your agency to secure the best price.

Online Marketing - Media Buying
National Media Buying is perplexing to most clients who know they need to advertise on the Internet but have no clue where to start. B2B Solution Inc.. narrows down the playing field by selecting the most appropriate Web sites to advertise with. Campaigns can be targeted by industry, vertical market or based on specific keywords and phrases. Acting as your media buyer we do the research, design a program that is right for you and then negotiate the best price based on your budget.

Local Media Buying is one of our strengths. B2B Solution Inc., represents several highly trafficked Long Island Web properties that include LongIsland.com, LIJobs.com, LIBN.com and more. If your business needs to target the Long Island marketplace, then your business needs to be advertising on the most popular Long Island Web sites. We can tailor a program that captures a local audience and builds your brand in the community.

Online Marketing - Press Releases
Press Releases allow you to announce newsworthy information about your Web site to the media, which can bring immediate focus to your Web site. B2B Solution, Inc. has access to hundreds of press agencies that can get your release in the hands of editors, researchers and writers. You can write your own release or have our professional writing team help you to prepare a professional distributed press release consistent with news standards.

Online Marketing - E-Mail
Opt-in Email is the most cost-effective way of communicating with a large audience. Individuals voluntarily subscribe to a specific list based on their interests. These opt-in lists deliver your company's message via email. The recipients can instantly click to your Web site to respond to your offer. B2B Solution, Inc. finds the lists that match the profile of your target audience. Acting as your agent, we secure best price and can even help you customize your sales letter for maximum response.

Online Marketing - Reciprocal Linking
Reciprocal Linking is one of the many criteria that search engines use to determine how high in the search results your Web site comes up. Search engines justify your credibility by the amount of sites that link to your site; the more sites the higher your ranking. Exchanging links with other Web site can improve your ranking and at the same time provide your visitor with more resources for their particular interest, a reason for them to come back to your site. B2B SOLUTION INC. has developed a Reciprocal Linking System that will allow you or a member of your staff to add and organize your links on a designated links page. We can also pursue a linking campaign for you based on your industry or vertical market.

Online Marketing - Affiliate Programs
Affiliate Program Development / Management is for the more advanced Web site owners. Affiliate programs are relationships established between Merchant site owners that have products and services to sell with Partner sites that have available ad space. When a visitor is recommended from the Partner site to the Merchant site and an action occurs (i.e. a sale, information request or click through) the transaction is tracked. This pay-for-response advertising model pays the Partner a commission for the referral and the Merchant site sells more products, a win-win relationship for both. B2B Solution Inc. has developed sophisticated technology that can track a multitude of transactions. Our affiliate marketing specialists can also manage your program to maximize the efforts of your affiliates and create successful long-term relationships.

Online Marketing - Database Mailing Lists
Database Mailing Lists are another effect tool to building the one-to-one relationship with your site visitors. You can collect and store information about each visitor. This will allows you to communicate with them on a more personal level and keep track of their history. Informing them of current events, specials and updates to your Web site will keep them coming back for more. B2B Solution, Inc. uses a custom database driven system that enables you to communicate one-to-one with your visitors. Send a custom email to several thousand recipients in one email message or use the same system to send each recipient their own email, personally addressed to them.